If a word can paint a thousand pictures..

Friday morning at the end of a slightly fiddly week. As Jon said yesterday lots of things to do, all vying with each other for the position of "most urgent".

Thankfully all the seeds are now sown (physically as well as metaphorically) so sunshine and spring warmth can be our business partner for the next few weeks and start to pull their weight a bit. This leaves us a little time to put together some marketing material to accompany the flowers on their journey into happy customer's homes. Easier said than done methinks.....It seems that whenever one tries to write something down to communicate a small amount of information in a cool and stylish tone every word assumes the weight of a small car. The idea is to write a few lines to go on the website and the back of a postcard outlining the provenance of the flowers and the care with which they have been nurtured and we may as well be writing a final year thesis on agricultural politics in the 21st Century. We've sent off our desultory rantings to be looked over by a clever friend who writes prolifically for gardening magazines and is much better at this kind of thing.

In the meantime I've been searching for some images to adorn both the front of the postcard and the website homepage. We're looking for .....stylish, rustic twee....no not twee, with flavours of summer picnics and distressed oak dressers and hints of lost cornfields. Hmmmm ...should be easy. Surprisingly I haven't been able to find such images so when to my delight a mutual friend informed me that the brilliant John Loman was taking a photographic interest in flowers I hastened to his side. So this weekend Jon will be creating summer in his studio and hopefully you will see the results shortly.

Once we have married images and words we will hopefully have website and postcards ready by the end of April thus giving us the means by which we can spread the message. . . . .
Buy fresh, local and beautiful organic flowers for a new day.

Jo x